The average real estate investor leaves a voicemail that goes like this: 'Hi, this is [Name], I'm interested in your property, please call me back.' That message gets deleted. Here's what top producers leave instead.
Why Most Voicemails Fail
- Too generic — sounds like every other investor
- No curiosity gap — gives the seller no reason to call back
- Sounds scripted — sellers know when you're reading
- Too long — anything over 20 seconds loses the listener
The 3-Part Voicemail Formula
Name → Specific property reference → Curiosity-gap closer
Script 1: The Curiosity Gap
YOU: Hey [Name], this is [Your Name]. I'm reaching out about your property on [Street Name] — I had a few quick questions that might actually be helpful for you. Easiest way to reach me is [number]. Talk soon.
Why it works: 'might actually be helpful for you' creates curiosity. They want to know what the helpful thing is.
Script 2: The Specific Detail
YOU: Hi [Name], this is [Your Name]. I was looking at [Address] — I work with a lot of buyers in that area and I think I might have something that could work well for your timeline. Give me a call at [number]. Thanks.
Why it works: 'I think I might have something' implies you have a solution, not just an offer.
Script 3: The Referral Feel
YOU: [Name], this is [Your Name] calling about the property on [Street]. A colleague of mine mentioned you'd been thinking about selling — I just wanted to see if now was a good time to connect. [Number] is the best way to reach me. I'll be around today.
Why it works: 'a colleague mentioned' implies social proof and warm connection, even on a cold call.
The Follow-Up Voicemail (Day 3)
YOU: Hey [Name], just following up — [Your Name] again. I know timing is everything with these things, so no pressure at all. If you do want to chat, I'm at [number]. Hope you're having a good week.
💡 Pro Tip: The phrase 'no pressure at all' actually increases callbacks because it removes the defensive posture sellers have toward investors.
Voicemail Rules
- Keep it under 25 seconds
- Always state your number clearly — say it once at a normal pace
- Never ask them to 'give you a call back' (sounds needy) — say 'I'll be around'
- Always send a follow-up text immediately after the voicemail
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