Data from sales platform Velocify shows that text messages have a 98% open rate compared to 20% for email. If a seller has gone silent after a call or hasn't responded to voicemails, text is your most powerful re-engagement tool.

The Golden Rules of Texting Sellers

• Keep texts under 3 sentences — they're read on mobile
• Always include your name and the property address in the first text
• Never send a price via text — use it to get them back on the phone
• Avoid exclamation points and salesy language — it triggers spam instincts

Day-by-Day Text Sequence for Silent Leads

Text 1 — After First Missed Call

YOU: Hi [Name], this is [Your Name]. I just tried calling about your property on [Street]. I have a couple of quick questions — would you have 5 minutes this week to connect?

Text 2 — Day 3

YOU: [Name] — [Your Name] here. Still thinking about [Address]. No rush at all, just wanted to make sure you got my message. Happy to work around your schedule.

Text 3 — Day 7: The Pattern Interrupt

YOU: Quick question — are you still open to receiving an offer on [Address], or have your plans changed?

Why it works: Giving them the option to say 'no' often gets a 'yes' response. It also closes the loop on dead leads quickly.

Text 4 — Day 14: The Last Attempt

YOU: [Name], I don't want to keep bothering you. If the timing isn't right, I completely understand. If it ever does make sense down the road, my number is [number]. Wishing you well.

This 'goodbye' text has one of the highest response rates of any message in the sequence — people respond to finality.

Re-Engagement Texts for Cold Leads (30–90 Days Old)

YOU: [Name] — it's [Your Name]. We spoke a while back about [Address]. Market conditions have changed a bit and I wanted to reach back out. Are you still thinking about selling at some point?

YOU: Hey [Name], this is [Your Name]. I know we talked about [Address] a few months ago. I have a buyer looking specifically in your area right now — is there any chance the timing has gotten better for you?

💡 Pro Tip: The 'buyer looking in your area' frame is extremely effective. It creates urgency without pressure.